If you’re a digital marketer, then you know that technology is essential to your success. To reach and engage customers across various channels, you need the right tools. A MarTech stack is a collection of technologies that helps you do just that. In this blog post, we will discuss what MarTech is and why you need one for your business. We’ll also provide some tips on how to choose the right tools for your needs!
What is MarTech?
MarTech is an abbreviation for Marketing Technology. It refers to the software and tools that marketers use to plan, execute, and measure their marketing efforts.
A MarTech stack is a collection of these tools that work together (stacking them) to help you achieve your marketing activities & goals across various channels.
These MarTech solutions are used by companies and teams to analyze customer data and campaign performance, simplify internal collaboration and communication with their clients.
Why You Need a MarTech Stack?
There are many benefits of using a MarTech stack for your business in today’s digital world, a MarTech stack will help you:
- Greater ROI: By using MarTech, you can save money on marketing expenses while still achieving your desired results.
- Enhanced Collaboration: MarTech can help improve communication and collaboration between marketing team members, as well as with other departments within your company.
- Improved Customer Insights: MarTech provides valuable data that can be used to better understand your customers and their needs.
- Increased Efficiency: MarTech tools can automate repetitive tasks, freeing up time for you to focus on other areas of your business, especially if you are a small or mid-size business
How to Choose the Right MarTech Stack?
There are a few key factors you should keep in mind when choosing which MarTech tools to use for your business:
- Ease of Use: The last thing you want is to complicate things by using too many complicated tools. Look for MarTech solutions that are user-friendly and easy to implement.
- Functionality: Make sure the MarTech tool you’re considering will help you achieve your desired results.
- Define your needs: What are your marketing goals? What tools do you need to achieve those goals?
- Consider your budget: MarTech tools can be expensive, so it’s important to consider your budget when making your decision. There are many free or low-cost options available that can still provide valuable insights.
What Are the Elements of a Successful Marketing Tech Stack?
Now it’s time to talk about what goes into a successful MarTech stack.
There are a few essential elements that every MarTech stack should include:
Customer Relationship Management (CRM) System:
A CRM system helps you manage your customer relationships more effectively. It will help you collect, track, analyze, segment, and manage your interactions with your customers. This data can be used to create targeted marketing campaigns that are more likely to convert, and ideally will be able to grow and evolve as your business grows.
Content Management System (CMS):
A CMS can help you create, manage, and publish content more effectively. A good CMS will make it easy to create landing pages, forms, and blog posts. It will also provide valuable into how your content is performing
Content Creation:
A content creation tool will help you create high-quality, engaging content more easily. with the help of those tools you write engaging content, curate more stories, design attractive visuals, plan and publish your content.
Social Media Management:
Social media is a great way to connect with your target audience. But it can also be time-consuming if you’re doing it yourself. Many tools can help you manage your social media accounts and save time in the process
Search Engine Optimization (SEO):
SEO is essential for getting your website and content found by potential customers. Many tools can help you with keyword research, link building, and on-page optimization.
Email Marketing:
Email is still one of the most effective marketing channels. MarTech tools can help you automate your email campaigns and save time in the process.
Landing Pages:
Landing pages are designed to convert leads into customers by providing relevant information and a call-to-action. To capture leads and convert them into customers, you’ll need to add a form to your landing page, where customers (or potential customers) can submit their data if they are convinced with your message, or if they want to more about your offer/product/service.
Advertising:
You’ll need some form of advertising to reach your target audience. This could include paid search, display ads, social media ads, or even traditional forms of advertising like TV or print.
Customer support:
Once you’ve reached your customers, you’ll need a way to support them. This could come in the form of live chat, email support, phone support, or even social media monitoring.
Analytics & Reporting:
An analytics tool will help you track and analyze your marketing performance and ROI. This data can be used to improve your campaigns and measure your success.
Collaboration & Communication:
Some tools software focuses on working efficiently and transparently with your team. They open doors of communication between everyone involved and promote productivity. There are several file sharing, text/audio/video conversations apps & project management tools to choose from.
You might be wondering how to find and capture more leads, boost conversion rates, or discover a more efficient approach to collect and personalize consumer information…here are our recommendations:
Automation:
Automation is a must for any business that wants to scale its efforts. Automation tools can help you streamline your processes and improve customer experience. with the help of automation, you can build more robust workflows from lead nurturing to email marketing, and social media management.
The best MarTech tools to build your marketing tech stack
Based on our experience, these are some of the best marketing technologies & platforms that we used, and we think that they can help take your business to the next level.
Hubspot CRM systems can help your business in several ways. For one, it can automate and keep track of tasks that need to be completed, such as following up with customers after a purchase or service.
HubSpot CRM is free. It’s the best all-in-one tool you can use, which makes it easy to use as your marketing, sales, or customer service tool.
Alternatives: Zoho, Salesforce
WordPress is a CMS that enables users to create a website or blog from scratch without having to code. It is an open-source platform, which means it can be downloaded and used for free. WordPress is the most popular CMS in the world and powers over 35% of all websites on the internet.
Alternatives: Drupal, Webflow
WordPress can manage your E-commerce store through the WooCommerce plugin, alternatively, you can use Shopify if you want just an online store.
Jasper.ai: If you’re like most people, you probably think of AI as something that only big companies with huge budgets can afford. But the truth is, AI is becoming more and more affordable – and Jasper is leading the charge.
Jasper is an AI writing assistant that can help you with everything from coming up with ideas for your next campaign, copywriting ideas, or even writing your blog.
Alternatives: Zoho
Canva is a free online design platform that can be used to create graphics for everything. You can use it when you design your social media posts, header for your blog, build an infographic, or even for creating presentations and business cards.
Alternatives: Zoho
inVideo is the perfect video editing tool for busy professionals who want to create stunning videos without spending hours in front of a computer. With invideo, you can edit from 5000+ pre-made video templates and create beautiful videos in under five minutes.
Alternatives: Zoho
Publer.io is an all-in-one social media management tool that lets you save time by scheduling your posts on all social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest. When you can see all of your posts in one place, you can get a better sense of what is working and what isn’t. Additionally, Publer provides users with insights and analytics that they can use to improve their social media strategy.
Alternatives: Zoho
Rank Math is a free SEO plugin for WordPress that provides an all-in-one solution for optimizing your website for better search engine visibility. It makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices.
Alternatives: Zoho
Mailchimp.com makes it easy to create engaging emails that will help your brand and sell more stuff. You can keep your customers engaged and grow your business at the same time.
Alternatives: Zoho
SwipePages is a drag-and-drop landing page builder that lets you create, publish, analyze and test different landing pages, without needing a developer or knowing how to code. It’s an easier and faster way to convert traffic into leads or customers.
Alternatives: Zoho
AdEspresso is the easiest and most intuitive Facebook Ads Management and Optimization Tool available. You can create ads in minutes & optimize your ads for maximum impact with just a few clicks. This way, you can make sure that your ads are working hard for you and achieving your desired results.
Alternatives: Zoho
Convertedin is a valuable tool for eCommerce businesses that use Shopify and want to improve their ad campaigns and increase sales.
An AI segmentation model that utilizes auto-create remarketing ads to your audiences that helps reduce ad spend while also increasing the effectiveness of ads. The automation of prospecting and remarketing is a major time-saver for busy eCommerce entrepreneurs.
Alternatives: Zoho
Intercom is the leading live chat and messenger customer support software. You can easily communicate with customers and provides all the tools you need to deliver world-class customer support at any scale with our all-in-one customer communications platform.
Alternatives: Zoho
Google Search Console provides a wealth of tools and reports that can help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
Alternatives: Zoho
Hotjar helps get an understanding of how users behave on your site. You can see what they need and how they interact with your site. Features like heatmaps show you where people click, scroll and tap on your site.
Google Analytics is a powerful tool that can help you track your website’s traffic and performance. By understanding how your visitors interact with your site, you can make informed decisions about how to improve your user experience and conversions.
Alternatives: Zoho
Google Data Studio is an extremely powerful tool that can be used to create a wide variety of reports and dashboards. It’s a great FREE tool for those who are looking to create beautiful and informative reports.
Alternatives: Zoho
Google Tag Manager: best tool for marketers to deploy and update tags (like Facebook Pixel & Google Ads Conversion Pixel) without having to modify the code of your site or app or needing to get back to developers whenever they need to modify/test anything. You can manage all of your tags in one place which makes it easier to track and analyze your performance.
Alternatives: Zoho
Slack is a communication tool. It’s faster than email, more organized, and more efficient. You can communicate with co-workers or team members in real-time, which is great for brainstorming. You can create channels for every team or project, and search for any topic or conversation you need. Plus, you can add as many integrations as you need to keep everything in one place.
Alternatives: Zoho
Google Workspace is a secure collaboration and productivity suite for businesses of all sizes. It includes Gmail, Drive, Meet, and more. Google Workspace provides a flexible, reliable email platform that helps you stay connected with your team. Drive lets you store and share files in the cloud, while Meet provides video conferencing capabilities.
Alternatives: Zoho
ShareDrop.io is a free web app file transfer service that allows you to send and receive files between devices in a local network without the need to upload or download files on any cloud hosting service.
Alternatives: Zoho
To send a file to another device in the same local network, open this page (i.e. www.sharedrop.io) on both devices. Drag and drop a file directly on another person’s avatar or click the avatar and select the file you want to send. The file transfer will start once the recipient accepts the file.
Alternatives: Zoho
Zapier is one of those easy automation tools that you can use to get things done. It’s simple to set up and you can use it for a variety of tasks. You move data between your apps without being a developer or writing any code.
With the help of Zapier, you can send the leads that came from any marketing channels (like Facebook or landing pages) to anywhere you want (Emails, CRM, Slack), create tasks or tickets in your project management apps whenever someone fills out a form on your website, assign support tickets when new rows are added to a spreadsheet in Google..and many many more.
Alternatives: Zoho
Airtable is an ideal tool for managing projects and collaborating with team members. You can customize your workflow, create custom views and fields to fit your specific needs. Airtable has powerful collaboration features like comments, @mentions, and real-time editing, which keep everyone on the same page.
Krisp.ai uses AI-powered noise cancellation capabilities, which can remove background noise in real-time. This can be helpful if you’re working in a loud environment (like Street & traffic noise, Barking dog or Crying Baby). Krisp can also improve the quality of your voice calls, making them sound clearer and more HD-like, and it works with 800+ communication apps (including Zoom, Google Meet, Microsoft Teams)
Dashlane can easily manage all your passwords and other important information from one place. Dashlane is available on PC, Mac, iOS, and Android, which makes it easy to stay organized and secure.
Setapp is a subscription-based service that gives you access to a comprehensive suite of apps that covers everything from productivity to creativity. Instead of subscribing to individual apps like (CleanMyMacX, Permute, PDFpen, CleanShot X, PixelSnap, AnyTrans for iOS, AnyDroid, Paste), Setpapp gives you all of those Pro apps plus many more.
So, there you have it- a comprehensive guide to MarTech tools and how they can help build your marketing stack. A successful MarTech stack allows you to automate your marketing tasks, measure your results more accurately, and improve your customer experience. And we haven’t even talked about all the different tools available to help you build your stack. but the best way to build your marketing tech stack is by starting with the basics and then gradually adding more specialized tools as needed.
Of course, this is just the beginning; as new technologies emerge and your business needs evolve, you will likely need to add or replace specific tools to continue achieving success.
Don’t know where to start?
No problem! we can book a meeting to get personalized advice for building the perfect marketing technology stack for your unique business. I walk you through the process step-by-step for choosing or building your marketing stack.