Karim Soliman

A Digital Markting 
Manager
Trainer
Consultant

About me

A MarTech Evangelist with over 9 years of experience in the digital marketing field, complemented by a demonstrated track record in driving growth and achieving significant ROIs from digital & performance marketing activities. Having gained extensive experience working on both the client’s and agency’s side has helped me plan and implement numerous digital marketing strategies. Moreover, I believe that I’m adept at managing comprehensive reviews and analyses, and giving recommendations for digital campaigns.

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Content

+10

Years of Experience

+700

Hours of Teaching

+2000

Students

+35

Awards Gained

Services

Digital Performance
I guide you set up audiences, budgets, demographics, and analytic tools that ensure you’re getting the most out of every social media campaign.
Content Writing
I assist you in developing a strategy that is poised to create informational and promotional content that reaches your targeted audience and match their thoughts.
Search Engine Optimization
Are you on the first page of the search results for the keywords that match your business? My passion is growing your business through the power of the internet.
Social Media Marketing
From social media management to social ads,  I can execute a social strategy that drives new business and builds your audience.

Education

Inbound Markeing

Hubspot

Google Partner Academy Program

Google Ads

Certified Inbound Marketing

Hubspot

Search Certification

Google Ads

Display Certification

Google Ads

Video Certification

Google Ads

An Introduction to Marketing

Wharton University of Pennsylvania

Sales & Marketing Scholarship

Wharton University of Pennsylvania

Diploma in Social Media Marketing

Alison.com

Social Media Marketing Course

Grovo.com

Advanced Facebook Ads

Qwaya.com & Adespresso.com

Technology Institute

Egypt

Honors & Awards

Vodafone Appreciation Award

Top 1% Most Viewed Linkedin Profile in Egypt

AUC “American University in Cairo” | School of Continues Education |
Appreciation Certificate.

Grovo “Online Learning Platform” Champions

iversity “Online Learning Platform” Top Referral

My Slideshare presentation trending on Facebook

Embassy of the United State of America | Appreciation Certificate

My Slide Share Presentation Trending on Twitter

My Slide Share Presentation Trending on Twitter

My Slideshare Presentation Trending on Slideshare

Embassy of the United State of America | Appreciation Certificate.

4 Top Facebook Pages Engagement in Egypt | Social bakers

1 Education Facebook Pages in Egypt | LikeAlyzer

Embassy of the United State of America | Appreciation Certificate

+10 Years of Experience with Many Awards!

Lots of efforts along many years  crowned with many achievements and awards, which gave me strength and motive to continue…

Career Summary

2004

Freelance Online Marketer

In late 2004, I started work as a Freelance Online Marketer. The very first step was to get myself registered and situated on Yahoo Groups, where there were many forums’ Owners with plenty of members who had questions they wanted answered. My role consisted mainly of creating content for each forum which would attract new visitors and convert them into active members by having discussions about their interests or problems. This led me down the path towards starting up social media communities.
2013

Social Business Kits Page

In late 2013, I created a Facebook page "Social Business Kits". It got recognized by "Socialbakers" as the #4 most engaging Facebook pages in Egypt (Ramadan 2014). I published many presentations that got featured and became trending on SlideShare. I also launched the FIRST Gamified Social Media Marketing Training in Egypt in 2015. Additionally, I’ve helped establish numerous social media teams for multiple companies & NGOs since 2013.
2012

Social Media Specialist

I started as an official social media specialist in 2012, after founding and being one of the instructors in the Internet Life initiative in Egypt back in 2011. I have a verifiable history of contributing directly to company growth and expansion throughout my career. E.g. In 2017, I managed to achieve notable conversion rates with an ads budget of more than 4 million EGP ($244,808) spent over the course of the year with specific targeting techniques (based on solid insights) to ensure the best results.
2015

Establishing My Startup

In late 2013, I created a Facebook page "Social Business Kits". It got recognized by "Socialbakers" as the #4 most engaging Facebook pages in Egypt (Ramadan 2014). I published many presentations that got featured and became trending on SlideShare. I also launched the FIRST Gamified Social Media Marketing Training in Egypt in 2015. Additionally, I’ve helped establish numerous social media teams for multiple companies & NGOs since 2013.

Presentations

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Experience

Founder & Digital Marketing Trainer
SBKITS
September 2013 – Present

  • Demonstrating expertise in creating and measuring the results of marketing content across various Digital Marketing platforms.
  • Responsible for paid media strategies, execution, and monitoring
  • Responsible for planning, budgetary control, identifying trends, and finding insights of all digital marketing activities
  • Optimizing and enhancing performance based on updated insights
  • Planning and executing activities on the Web, SEM, Email, Facebook, Twitter, Instagram, and display advertising campaigns
  • Measuring and reporting performance of all digital marketing campaigns, and assessing their performance in accordance with the set goals (ROI and KPIs)
  • Tracking and monitoring all online/social marketing activities by using Google Analytics and other monitoring tools
  • Ongoing analysis and optimization of key performance channels with a focus on improving conversion rate and CPA
  • Following data-driven approaches to analyze, predict, and optimize in order to drive continual improvement to campaigns results
  • Staying up-to-date and maintaining a high level of experience in digital technologies and online marketing trends
  • Making sure that all team members are up-to-date in terms of knowledge, technicalities, and skills
  • Provided the First Gamified Social Media Marketing Training in Egypt.

Digital Marketing Manager
International House Cairo 
Jan 2018 – Present

  • Responsible for planning and budgetary control of all digital marketing and Identify trends and insights to optimize spend and performance based on these insights.
  • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic.
  • Ongoing analysis and optimization of key performance channels with a focus on improving conversion rate and CPA
  • Responsible for Paid media strategies, execution, and monitoring.
  • Developed and managed online social media activations (Campaigns).
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Demonstrate expertise in creating and measuring results of marketing content across various social media platforms.
  • Align activities with various marketing objectives by working closely with cross-functional internal teams and Freelancers, such as PPC specialists, SEO, copywriters, social media specialists, digital marketing strategist, and designers.
  • Plan and execute all Web, SEM, Email, Remarketing, Facebook, Twitter, Instagram and display advertising campaigns.
  • Make sure that all team members are up to date in terms of knowledge, technicalities, and skills

Social Media Executive & Manager 
Reach Out Academy
May 2015 – Dec 2017

  • Aligning strategic social media goals with activity-based social marketing, resource allocation & budget spend
  • Develop and maintain a comprehensive social media strategy that defines how
  • social media marketing techniques will be applied to increase visibility and traffic
  • Toolkit Selection, set up and implementation to monitor, alert & report on companies’ social media activity, trends etc
  • Developed and managed online social media activations (Campaigns)
     Reach Out Academy Report: 2015 & 2016
  • Responsibility for hands on interaction within social media presences
  • Use of a toolkit to measure and monitor social activity- find out what works, tweak and improve communications, tactics, campaigns etc
  • Close connection with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered

Digital Performance Marketing
IMCT Group
April 2016 – March 2021

    • Demonstrate expertise in creating and measuring results of marketing content across various social media platforms.
    • Responsible for Paid media strategies, execution, and monitoring.
    • Responsible for planning and budgetary control of all digital marketing and Identify trends and insights to optimize spend and performance based on these insights.
    • Align activities with various marketing objectives by working closely with cross-functional internal teams, such as PPC specialists, SEO, copywriters, social media specialists, digital marketing strategist, and designers.
    • Plan and execute all Web, SEM, Email, Remarketing, Facebook, Twitter, Instagram and display advertising campaigns 
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
    • Track and monitor all online/social marketing activities by using Google Analytics and other monitoring tools.
    • Ongoing analysis and optimization of key performance channels with a focus on improving conversion rate and CPA
    • Follow data-driven approaches to analyze, predict and optimize to drive continual improvement to campaign results.
    • Stay up-to-date and maintain a high level of expertise in digital technologies and online marketing trends
    • Make sure that all team members are up to date in terms of knowledge, technicalities, and skills.

Starting IMCT Facebook Page from Scratch IMCT 2016 Report

Social Media Consultant
Hive Society
Jul 2017 – Oct 2017

  • Conducted competitor analyses in both Egypt and USA
  • Reassessed the company’s portfolio
  • Produced proposals for clients in different fields across Egypt and USA
  • Handled clients from different countries (Egypt, USA, Kuwait, etc)
  • Ran paid ad campaigns in Egypt and USA
  • Held meetings with clients to produce proposals tailored to fit their goals
  • Reset the price list of the company’s services, and added more services in the packages
  • Conducted researches to set a detailed wireframe for the company’s website
  • Participated in the recruiting process
  • Set training programs for internships
  • Managed team members with diverse backgrounds/cultures/nationalities (Egyptian, American, French, etc)
  • Directed the workflow through Trello and Content Calendars of Google Sheets
  • Achieved break-even point after 3 months only
  • Prepared the interviews’ questionnaire

Social Business Strategist
Open It
Apr 2015 – Oct 2015

  • Building a social media service team that supports the entire company with relevant social media services for guidance
  • Training for team members
  • Create a social business strategy in conjunction with representatives from the market i.e. Business partners, customer advisory board, influencer… And ensure the execution of that strategy
  • Conducting a social media assessment in the first place and refreshing that assessment on a monthly basis.

Presentation: Marketing open it case study

Co-Founder & Social Media Executive
English Flavors
Mar 2015 – Oct 2015

  • Evaluating customer research, market conditions and competitor data.
  • Develop the startup from concept to product.
  • Design, build and maintain English Flavors social media presence.

Social Media Specialist
Rawafed Tech
Jun 2013 – Sep 2013

  • Manage Social Media marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the company’s ideal customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Monitor trends in Social Media tools, applications, channels and strategies

Social Media Specialist
ASGATech
Feb 2012 – Mar 2013

  • Strong passion for social media with an early adopter attitude
  • Contribute strategic ideas for using social media to engage customers
  • Track traffic, tweets, web analytics
  • A talent for composing engaging content for placement on social media websites like Facebook
  • Monitor and report trends in social media tools and research innovations in emerging social platforms and technologies.
  • Create custom Facebook tabs
  • Familiarity with content management systems and fundamental Internet technologies such as HTML

Campaigns:

  • Nokia Smart Asha RoadShow
  • Samsung Developers Day Workshop Cairo
  • The New Year Campaign 2013

Trainings & Sessions

Training

Training & Sessions - ATTENDED

Google Business Group
Cairo Session - Nov 2012
Gamification Training
The Greek Campus - 2015
Social Media Marketing World
Social Media Examiner - 2015
IBM Egypt Training
Digital Marketing Track - 2016
AI Powered Content Creation
Nichesss.com Founder | 2021
Social Media Marketing World
Social Media Examiner | March 2018
Power Hitters Club
Ellite | JonLoomer.com
Smart Insight
Business Membership 2018

Training & Sessions - Organized

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Training & Sessions - ORGANIZED & SPOKE AT

2018

– Facebook Advertising Training | ADORSI CO | March 2018

– Social Media for Journalist “Journaprenuer” | AUC GAPP & Women in News – WAN-IFRA | Feb 2018

2017

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2017

  • Social Media Marketing Diploma | AUC-SCE | July 2017
  • Facebook Advertising Training | Geo-Travel Company | December 2017
  • Social Media Marketing Training | Baianat Company | August 2017
  • Social Media Marketing Diploma | AUC-SCE | April 2017
  • Facebook Advertising | MrOffice Business center – Abu Dhabi| February 2017
  • Facebook Advertising Training | Megaline Dubai | February 2017

2016

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2016

  • Facebook Marketing Training | Cement Home | December 2016
  • Social Media Marketing Training | MOIC-Cairo University | November 2016
  • Twitter Marketing Training | Be4emarketing | September 2016
  • Social Media Marketing Diploma | Reach Out Academy | August 2016
  • Social Media Marketing Course | Brother Group “Clothes” | August 2016
  • Social Media Marketing Course | Transporter “Courier Service” | August 2016
  • Facebook Advertising | Public Training, 3 days at Reach Out | July 2016
  • Facebook Advertising | Solitaire “ Laser drilling chopping machines” | June 2016
  • Social Media Training | MOIC Team | November 2016
  • Facebook Advertising Training | Four Season Hotel | May 2016
  • How to Brand yourself on Linkedin | Mersal Academy | May 2016
  • Facebook Advertising Training | Air Academy | March 2016
  • Social Media Marketing Diploma | Reach Out Academy | February 2016
  • Business Model Training | Injaz Egypt | January 2016

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2015

2015

2014

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2014

  • Facebook Marketing Training | Egyptian Junior Business Association. December 2014
  • How to spread your ideas |Portsaid Engineering Day. November 2014
  • Social Media Marketing Training | Resala Organization. November 2014
  • Social Media Training | MOIC Team |Cairo University. November 2014
  • Social Media Training for Entrepreneurs | GOL Team | US-Embassy. November 2014
  • Marketing & Social Media Marketing | American University in Cairo. October 2014
  • The Marketing Technology Course | Dream with US Team | Sadat Academy 2014
  • Starting Point Event | Round 4 | Ismailia. September 2014
  • Starting Point Event | Round 3 | Alexandria. September 2014
  • Social Media Course | QUBE Training. September 2014
  • Social Media Strategy | iti Assuit University”. September 2014
  • Starting Point Event | Round 2 | Mansoura. August 2014
  • How to use Social Media | Sonaa El Haya | Alexandria Camp. August 2014
  • How to win in the Digital Age | IEEE “The Institute of Electrical and Electronics Engineers” |Faculty of Engineering – Alexandria University. August 2014

2013

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2013

2012

2012