The Ultimate Guide For Prioritizing Your Tasks

In today’s fast-paced world, there is never enough time to do everything. The demands of work, family, and social obligations often leave us feeling overwhelmed and stretched thin. Juggling multiple responsibilities can often feel like a balancing act, and it can be tough to know where to start.

But with a little bit of focus and organization, it is possible to streamline your tasks and get things done.

In this guide, we will discuss some techniques for prioritizing your responsibilities and making your list more manageable and achieving greater clarity in your day-to-day life.

Part 1

Why you need to Prioritization Techniques?

Part 2

How to determine what is most important?

Part 3

The Perfect Combination For Your Tasks

Part 1: Why you need to Prioritization Techniques?

There are countless reasons why you might need to start using some prioritization techniques in your life.
Maybe you’re feeling overwhelmed by your to-do list, or you’re having trouble keeping up with your responsibilities at work and home. Perhaps you’re struggling to find time for the things that are important to you, or you’re simply looking for ways to be more efficient and productive. Sometimes there are not enough hours in the day to do everything that you want to do or you feel like you have a lot of things to do and they are all important.

Whatever the reason, learning how to prioritize your tasks can be agame-changer.
By taking the time to figure out what needs to be done and when, you can eliminate a lot of the stress and anxiety that comes with feeling like you’re constantly behind. Plus, being able to focus on the most important tasks can help you get more done in less time, which can free up your schedule for the things you enjoy.

Part 2: How to determine what is most important?

One of the most important aspects of prioritization is learning how to determine what tasks are most important. This can be a challenge, especially if everything on your to-do list seems equally pressing.

There are different situations that people face that will require different techniques to best determine what is most important.

For example, When you are working with your boss if he or she shows up and makes a new urgent request then simply show them the prioritized list of things that need to be done. Ask what should you cut to accomplish this new task? Often these requests suddenly become less important than all those other tasks on top of your priority list.

Prioritization is not only about what is most important right now but also considering what is most important in the long run.

For example, if you are a student and have two papers due on the same day but one is worth 20% of your grade and the other is worth 80%. It would be more beneficial to focus on the paper that is worth more even though both are technically due on the same day.

What are some common ways to prioritize?

There are many different ways that people prioritize their tasks. Some people prefer to keep things simple and just make a list of everything they need to do, while others like to use more detailed methods that involve ranking tasks by importance or deadline.

Here are some of the most common methods for prioritizing your tasks:

1. The Eisenhower Matrix: This method was developed by former US president Dwight Eisenhower and involves evaluating tasks based on their level of importance and urgency. Tasks that are both important and urgent should be given priority, followed by those that are important but not urgent, then those that are urgent but not important, and finally those that are neither urgent nor important.

2. The ABC Method: This method is similar to the Eisenhower Matrix but instead of evaluating tasks based on their level of importance and urgency, they are evaluated based on their level of importance only. Tasks are then ranked from A (most important) to C (least important).

3. The 1-3-5: This method involves making a list of everything you need to do and then ranking each task from 1 (most important) to 5 (least important). Once you have your list, you focus on completing the tasks that are ranked 1 first, then those that are ranked 2, and so on.

5. The Swiss Cheese Method: This method involves making a list of everything you need to do and then identifying the tasks that are most important. These tasks are then given priority and are worked on until they are completed. The Swiss Cheese Method is a good option for those who have a lot of small tasks that need to be completed.

6. The Pareto Principle: This principle states that 80% of the results come from 20% of the effort. The Pareto Principle can be applied to task prioritization by focusing on the tasks that will give you the most results for your efforts.

7. The Ivy Lee Method: This method involves making a list of everything you need to do and then working on the most important task first. The Ivy Lee Method is a good option for those who have a lot of small tasks that need to be completed.

8. Time Blocking: This method involves scheduling time for each task that needs to be completed. Time blocking can be used for any task, no matter how big or small.

9. Goals and Objectives: This method involves setting goals and objectives for each task that needs to be completed. Goals and objectives can be used for any task, no matter how big or small.

10. The Plus-Minus-Zero Method: This method involves making a list of everything you need to do and then identifying the tasks that are most important. These tasks are then given priority and are worked on until they are completed. The Plus-Minus-Zero Method is a good option for those who have a lot of small tasks that need to be completed.

No matter what method you choose, the most important thing is that it works for you. There is no one-size-fits-all solution

Which technique you use will depend on your personal preferences and the type of tasks you are trying to prioritize.

No matter which technique you use, the goal is to find a system that works for you and helps you get things done.

Part 3: How do TikTok advertisements work?

Advertisements in TikTok Ads Manager are divided into three categories: campaigns, ad groups, and ads.

Setting up your advertising objective, name, and budget is the first step in creating a campaign.

Ads can be uploaded as videos or as images. If you choose images, TikTok will group them into a video for you.

Let’s explore each category of TikTok ads, and learn more about them.

First category: TikTok Ads Campaigns

Steps to create ads campaigns:

Login

Click the Campaign button at the top of the page to log into the TikTok Ads Manager. Once you click on the Create button, you will be able to start creating your campaign!

2. Select your objective

To create an effective ad, you need to consider what your business goals are. Selecting the right advertising objective is crucial to a successful campaign. Advertising objectives are what you want people to do when they see your ads. If you wish, for example, to get more visitors to your site, you should select a specific purpose for traffic. The reach objective on the other hand would be appropriate if your goal was to get as many eyes on your new brand as possible.

3. Name the campaign and set the budget:

You can set a campaign budget to determine how much you are willing to spend on ads. A campaign will stop running once it reaches its budget if you set a certain amount.
Creating a campaign budget allows you to allocate your marketing budget more effectively, control your advertising delivery, and measure your results.
If you are uncertain how much you would like to spend on a campaign, you can always change your budget later or even create another campaign if you wish.

Second category: TikTok Ad Groups

Once you have created a campaign, you will need to create an ad group.
With these steps, you can create TikTok ad groups:

First step: choosing a placement

Ad groups let you choose where you want your ads to appear. The places where your ads appear are called Placements. and you can select the way you want these placements to appear:

1- Automatic placement: Choosing Automatic Placements will ensure your ad is optimized across all placements for maximum reach and traffic.

2- Select placement: You can manually choose where your ads appear by choosing this option.

3- Block list (Pangle): You can add undesired media placements of Pangle to a Block List to prevent them from appearing for your brand’s safety. It will, however, result in fewer people seeing your ads. As of now, Pangle only provides block lists to Japan.

Second step: Creative Type

By turning on Automated Creative Optimization, the system will combine your creative assets (images, videos, ad texts) and deliver only the best combinations.
While creating your ad, you have the option of uploading your creative assets.

Third step: Targeting

With TikTok Ads Manager, users have numerous options for targeting, including creating custom audiences and excluding lookalike audiences. As well as demographics, you can target your audience by age, gender, interest, operating system, and carrier.
We will discuss all about targeting audiences later on in this guide.

Fourth step: Budget & Schedule

When you set a budget for the ad group, whether it is a Daily Budget or a Lifetime Budget (no less than $20 in both of them), your ad spend won’t exceed the budget.
In Schedule, you can specify when your ads will start and end. Your ad can run continuously after the start date or you can choose a range of dates after the start date.

The dayparting feature allows you to pick specific times within a day. You can select a time between half an hour and 24 hours. If you select All day, your ads will run in the scheduled campaign timing during the entire day.

Fifth step: Bidding & Optimization

For optimizing, you can select a conversion goal, a click goal, or a reach goal. Some campaign objectives will choose the optimization goal by default.
As for bidding, here’s what you can do: Billing Event: Using the Optimization Goal, the system automatically sets the billing event.
– In case you have set the optimization goal for “Reach”, you will be charged based on CPM (Cost Per Mille).
– If you optimize your ad for clicks, you’ll be charged CPC (Cost Per Click).
– The bidding method for optimization goal “Conversions” is oCPM (optimization Cost Per Mile) and the payment method is CPM.

Bid Strategy:
As you go through the delivery process in “Standard Bid” mode, the system tries to make sure that your average cost per result stays within your revised bid.

Delivery Type:

There are two ways in which you can spend your ad budget: “Standard” or “Accelerate”.

“Standard” means you’ll spend your advertising budget evenly during the scheduled campaign period.
The “Accelerate” option will ensure that your ad budget is spent as soon as possible during the scheduled campaign time.

Third category: TikTok Ads

If you have already created an ad group and a campaign, click “Next” and you will be taken to the ad creation page. TikTok Ads Manager’s creative tools can help you create eye-catching ads in minutes using your own videos and images.

Here’s how you create TikTok ads:

First, name your ad

Give your ad a name. You can use this to separate it from other ads in your ad group. Ad names are provided for your reference only; they are not part of the ad.

Next, choose your ad format

Click on the format you prefer. At the moment, TikTok only supports video ads. The TopBuzz/BuzzVideo/Pangle News Feed apps allow you to display image and video advertising.

After that, enter the details of your ad

You should add:
1- Your media, which you can upload from your computer, the previous ads, or create a new video with the simple creation tool.
2- A thumbnail. Cover photos are an essential part of grabbing attention. Select one of the pre-selected images from your video or upload your own custom cover photo. Depending on the length of your video, you will be presented with up to 8 keyframes to select from.
3- Your Text & Link. Afterward, enter the following elements that will appear with your ad, including name, text, profile image, URL, and Call To Action (CTA).

Then, add the tracking links

You can track your ad performance data by adding Pixels or third-party tracking URLs.
Lastly, click the Submit button after creating your ads. You can then click the Add button to create another ad, Copy to copy an existing one, or Delete to delete the ad you just created.

Topic 4: TikTok advertisements budgets types

Having a budget is an important tool to control costs when running ads.

A bidding system is used to control the cost per result at the ad level, while budgeting is used to control the overall budget for campaigns and ad groups.

It is possible to set a budget for campaign and ad group levels (one campaign can include several ad groups).

Budgets can be either lifetime budgets or daily budgets.

After a campaign is published, you can’t switch between a daily and lifetime budget.

Life Time Budget

Daily Budget

Minimum Budget

1. Lifetime Budget

The lifetime budget defines how much you are willing to spend on any given campaign or ad group for the entire time you run the ad.

As a reminder, the delivery system will try to distribute spending of your lifetime budget equally on each day you specify on the ad group level, but it cannot guarantee an exact distribution. Use the daily budget instead if you would like to set a daily spending limit.

2- Daily Budget

You set a daily budget based on how much you can spend on an ad group or campaign per day.

During the delivery period, the amount actually spent can be less than the lifetime and daily budgets you specify. As long as your budget won’t exceed that of your campaign or ad group, your ad will cost no more than that.
Ensure that if you select “Daily Budget” for a campaign, you must also select “Daily Budget” for each ad group.

Choosing the “Lifetime Budget” option for a campaign gives you the choice of selecting either “Daily Budget” or “Lifetime Budget” when selecting ad groups.

3. Minimum Budget

For continual delivery of your ad, you must establish a minimum budget when setting lifetime and daily budgets.

Campaign level minimum budget: Both the daily and total budgets for campaigns must exceed 50 USD.
Ad group level minimum budget: Advertisers must spend over 20 USD per day on ad groups. In this case, your lifetime budget will be calculated as the minimum daily
budget (20 USD) multiplied by the number of scheduled days.

Topic 5: TikTok ads types:

1- In-Feed ads:

As you scroll through your For You page, you will see video ads in between user videos. These are the In-Feed ads! They look just like the ads you would see when you toggle through Instagram Stories.

The possibilities are endless with In-Feed advertising. Your video can have multiple call-to-actions and be anywhere between nine and fifteen seconds long.

Call-to-actions are a great asset. If you want, you can direct users to your website, store, and app straight from TikTok.

However, like any other video on your For You Page, In-Feed Ads can be scrolled past or skipped pretty quickly. It takes only 2-3 seconds for your audience to catch your eye before they scroll down. That’s why these seconds have to be worth watching!

This type of ad also offers the benefit that TikTok users can interact with your video just like they would any other video on the For You page.

2- Brand Takeover

You may have noticed an ad as soon as you opened TikTok. Those are Brand Takeover Ads.

With this type of ad TikTok Ads, you get the opportunity to communicate directly with your target audience, while simultaneously generating mass awareness and driving sales.

Brand Takeover ads appear as still images, GIFs, or videos, with links that lead to landing pages or challenges within TikTok.

Nevertheless, TikTok makes sure that Brand Takeovers are exclusive to the category they belong to, which means users can only see one per day.

Finally, these ads are a great option for bigger brands with large marketing budgets to reach a large group of TikTok users.

3- TopView

With TopView Ads, users aren’t overwhelmed with ads right away – instead, they’re the first posts in their feed after three seconds when they open TikTok.

You’ll see it at the top of TikTok’s For You page, the app’s most premium land, with a 60-second full-screen video that will automatically play.

4- Branded Hashtag Challenge

TikTok offers exclusive advertising opportunities through Branded Hashtag Challenges.

You’ve probably seen them on TikTok’s Discovery page.

Branded hashtag challenges on TikTok are similar to regular hashtag trends and photo challenges on the platform.

A branded hashtag challenge’s best feature? Brands are able to seamlessly integrate themselves into the TikTok community and culture using them.

Creating a Brand Hashtag Challenge should have clear objectives. Promoting a new product, generating new leads, or raising brand awareness are all examples.

Upon clicking a sponsored hashtag, a user is taken to a landing page on TikTok with the brand’s logo, a link to the company’s website, and a list of the most popular videos using the hashtag.

5- Branded Effects

Among the branded advertising features TikTok offers are shareable stickers, AR filters, and lenses.

With TikTok’s branded effects, brands can design their own custom filters like Snapchat’s.

Branded Effects are a great way to engage your customers and get them talking about your brand. They can be lived for up to 10 days at a time.

Final Thoughts

TikTok is a powerful tool that offers businesses many opportunities to reach their target audience.

When it comes to TikTok ads, there are several options available, each with its own set of benefits.

To get started, consider what type of ad would be most effective for your business and budget. Then, create an engaging campaign that will capture the attention of TikTok users.

With TikTok’s easy-to-use advertising platform, you can create a campaign that is both effective and cost-efficient. So what are you waiting for? Start advertising on TikTok today!